This article is about the anime series. Gunpla makes up 90 percent of the Japanese character plastic-model market. 2008, the virtual Gundam Academy was planned as the first academic institution based on an animated TV series. 4 billion of which was retail sales of toys and hobby items. Mobile Suit Gundam was developed by animator Yoshiyuki Tomino and a changing group of Sunrise creators with the collective pseudonym of Hajime Yatate.